I created a brand identity, WordPress website, and transformed Dr. Pletter's local in-person parenting workshop into an online e-course and workbook. Dr. Pletter is now able to educate parents all over the world. A marketing plan helped Dr. Pletter connect parents across the globe as well as with magazines and top news sources to help spread the word about his program. He was featured on Good Morning America, NPR, and The Washington Post to name a few!