PROBLEM
In 1977, the original Hammerjacks venue opened in downtown Baltimore, Maryland and operated until its closure in 1997. Through the years, Hammerjacks hosted artists such as Guns n’ Roses, The Ramones, Dave Mathews Band, Iggy Pop, Blondie, Joan Jett, Iron Maiden and more. Now the nationally known iconic Hammerjacks is making a comeback. So how can we take a historic brand and make it relevant to today’s music fans while delighting the old?
ROLE
CREATIVE DIRECTOR // DESIGNER // E-COMMERCE MANAGER
SOLUTION
- With a website refresh, and email and social media campaigns, we were able to engage with loyal fans as well as build a following for new. By implemented marketing and promotional tactics we were able to see a steady growth in media share & increased website traffic and merchandise sales.
- Using Google Analytics we were able to gain insights on consumer engagement and draw conclusions about user behavior.
STORYTELLING
Through social sharing, fans new and old can share their love of music and experiences at the iconic music venue. This helps keep the story alive!
EMAIL CAMPAIGN & E-COMMERCE
Steve Teeple (better known as Teeps) is a digital artist currently residing in the city of Los Angeles, CA where he dreams of vast 3D worlds and mind bending characters.
