MARNI HOTCHKISS // CONCEPTRETHINK

THERAPY WEBSITE BUILDER

PROBLEM

Mental health professionals are busy helping others. They have limited time to work on creating their website and marketing their services at an afforable price.


ROLE

USER EXPERIENCE MANAGER // DESIGNER // DEVELOPER

SOLUTION

This project consisted of brand development, UX design, and software development. After user research, product prototyping, and a soft launch, we continued to spend time observing user behaviors using heat maps and recordings to iterate design for future releases. Using Hubspot we created inbound marketing strategies to help convert potential customers.

MOBILE

UX

I used Sketch to create low & high fidelity prototypes. The team used Lucky Orange to watch recordings of actual visitors use the product so we could observe behaviors and iterate and make improvements to the overall user experience for future software releases.

MARKETING



Here are supporting marketing pieces. From display ads to one-sheeters.