PROBLEM
The collegiate merchandising market is a competitive one. It's not easy to stand out from the crowd when you are cheering on your favorite team.
ROLE
CREATIVE DIRECTOR // DESIGNER // E-COMMERCE MANAGER
SOLUTION
The Honour Society designed custom, officially licensed collegiate apparel. We worked directly with NCAA licensing to create customized lines of hats, bags and accessories branded with official logos from top universities across the USA. We built several strategic B2B partnerships with university bookstores, high traffic online shops like Zulily, Fanatics.com, SECStore.com, and direct to consumer.
THE POWER OF SHARING
Through Facebook, Twitter, Instagram & Pinterest, we connected with segments of fans using inbound marketing tactics and were able to directly communicate relevant information based on which team a customer bought a product from and built a relationship, increased customer retention and brand loyalty. A Michigan fan doesn’t want to see products from Michigan State!
We created contest encouraging fans to share pictures using our products and the results went VIRAL!
GONE VIRAL
It didn't take long for our products to start appearing at college football games and posted on social media and spotted on live TV programs like ESPN and Sports Center.
