PROBLEM
The collegiate merchandising market is a competitive one. It's not easy to stand out from the crowd when you are cheering on your favorite team.
ROLE
CREATIVE DIRECTOR // DESIGNER // E-COMMERCE MANAGER
SOLUTION
THE POWER OF SHARING
Through Facebook, Twitter, Instagram & Pinterest, we connected with segments of fans using inbound marketing tactics and were able to directly communicate relevant information based on which team a customer bought a product from and built a relationship, increased customer retention and brand loyalty. A Michigan fan doesn’t want to see products from Michigan State!
GONE VIRAL
It didn't take long for our products to start appearing at college football games and posted on social media and spotted on live TV programs like ESPN and Sports Center.